10 | www. Char l es tonPhys i c i ans . com | www.Hea l thL i nksChar l es ton . com Issue 12.4 Publisher CULLEN MURRAY-KEMP [email protected] Managing Editor LISA BRESLIN Associate Editor AMY GESELL Copy Editor BRIAN SHERMAN Art Director KIM HALL Webmaster GEORGE CONKLIN Sales Manager MANDY WILLIS [email protected] Writers Media Consultant BRANDON CLARK [email protected] Intern LEXIE SHERMAN Photographer JENN CADY [email protected] Distribution Manager CAROL CASSIDY Administration & Bookkeeping GINGER SOTTILE Distribution U.S. Post Office, Harris Teeter, Publix, CVS, Food Lion, Medical Offices TO ADVERTISE IN HEALTHLINKS, PLEASE CALL 843-732-4110 MEDICAL MARKETING GROUP HealthLinks Charleston reserves the right to refuse advertisements. Acceptance of advertisements does not imply the service or product is recommended or endorsed by HealthLinks Charleston. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from Medical Marketing Group, LLC. Medical Marketing Group 4 Carriage Lane, Suite 107, Charleston, S.C. 29407 843-732-4110 • [email protected] CHARLESTON PUBLISHER'S NOTE LISA BRESLIN AMY CONNOR LINDA ESTERSON BILL FARLEY AMY GESELL DENISE K. JAMES CATHERINE KAUFFMAN L.C. LEACH III KAREN LISZEWSKI COLIN MCCANDLESS JANET PERRIGO MOLLY SHERMAN THERESA STRATFORD LISA WACK Scan to discover our other HealthLinks platforms! The Rise of Artificial Concern and Confusion (Intelligence) It’s the night before press time, and our team of writers, editors and designers have worked tirelessly to hit the deadline. My brain jockeys between the series finale of “Succession” and the deafening sound of the Wadmalaw Island “peeper” frogs. My fingers touch the letter keys, only to be followed by a frustrated pounding of the delete button. Writer's block sets in as I feel the fury of my team build; I’m holding up of yet another edition of HealthLinks. “Damned deadlines,” I yell at nobody but myself. Frustrated by my inability to be creative, I open a window on my browser and type in “Chat GPT.” My curser blinks in the Chat GPT message box, but I pause. “All I would have to do is type in five or six keywords or phrases and artificial intelligence would happily author my July/August publisher’s note for me,” I rationalize. But would that be my publisher’s note? “This is a far cry from ethical,” I admit to myself. I close the browser window and open a Microsoft Word document. “This feels right,” I think. While there’s no doubt that technology can help save lives and connect our world, it also comes at a cost. True human to human interactions are sidelined for social media engagement in the form of “likes” and “shares.” Reliance on cellphones and computers has become a behavioral addiction, as Amy Gesell notes in her article “Cellphones and Screen Time: Break the Streak.” With the emergence of artificial intelligence, we are taking yet another disappearing step into the technological abyss. Will online and print publishers opt for AI-authored articles? Will marketing agencies ever write another press release? What about content writers or paralegals? How are teachers to differentiate between AI papers and students who poured their soul into the work? The future will bring us answers, but, in the interim, please enjoy the new issue of HealthLinks – a publication written, edited and designed by a team of real humans who I am proud to call my friends. Cheers to Good Heath, Cullen Murray-Kemp, Publisher Cul len Murray Kemp
RkJQdWJsaXNoZXIy MjcyNTM1