HL Charleston Sept/Oct 2023

HealthLinksSC.com | 35 The quest for whiter and brighter teeth soared during the pandemic as people had more time and easy online access to products that promised perfect pearly whites. Now, between at-home strategies and more advanced procedures at dental offices, even more people are opting for whiter and brighter smiles. The teeth whitening market is expected to grow from $6.64 billion in 2022 to $8.55 billion by 2028, according to research conducted by The Insight Partners, which identifies itself as “a one-stop industry research provider of actionable intelligence.” For as little as $20 in one day to as much as a $1,000 procedure over one or two weeks, the transformation from dull to white can happen. Mount Pleasant resident Emily Brener, 31, explored several teeth whitening options before finding an at-home treatment that she now incorporates into her self-care routine. As the office manager at Water’s Edge Family Dentistry, Brener knew what to research. “I’m an avid coffee drinker who enjoys an occasional glass of red wine,” she said. “I know I could cut down my coffee intake, but this is not ideal for anyone who has to be around me, especially when there is such a simple solution – whitening.” PERFECTING YOUR PEARLY WHITES WITH THE WILL, THERE’S A WAY By Lisa Moody Breslin

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